Film trailers are a form of promotional film material. They are made up of particular clips that show the most interesting parts of the film. Some of the codes and conventions of a film trailer are:
- Trailers include key moments from the film, though they do not give away any of the crucial parts of the plot.
- The title of the film is not usually shown in the early stages of a film trailer, it is usually displayed at the end, along with the release date.
- In some trailers the names of the main actors and actresses are shown throughout the trailer, towards the beginning or the end. This can be very influential on the target audience as they may enjoy certain films with specific actors/actresses.
- The names of the director and producers are included, which usually stems from phrases such as 'from the director of/ makers of...'. This allows the audience to make connections from other films, whether they are easily recognised or successful.
- Music is also the essential of a good film trailer. It can help present the genre, style and the plot.
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