Audience feedback from our film trailer was essential because it allowed us to see what we were missing, what could be improved, what we should change or take out completely. We gained audience feedback by asking five people of our chosen target audience to rate our trailer and ancillary products. We put this into a table which we created on Excel and uploaded it to our blog (few posts down). However, their criticism was very helpful. We changed what we thought needed to be drastically changed, we decided this as a group.
From the feedback we received it helped us to see how important this feedback was in any case whether for our product or other things. Feedback allows us the chance to see inside the head of our target audience and to make something in which they would find interesting. This would make our products a success. Without getting feedback from our audience we wouldn't know what they would enjoy nor would we know if what we created would be appropriate and work as a whole in gaining the interest of our target audience. This had been particularly helpful with ancillary products.
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